Curb Appeal Takes Starring Role in Competitive Market

<h2 style="margin: 10pt 0in 0pt"><font size="3" color="#990000">Curb Appeal Takes Starring Role in Competitive Market</font></h2><p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt">(ARA) – Real estate may be about location, location, location, but it’s also about looks. Curb appeal is taking on a bigger role in today’s housing market. With the number of available homes for sale growing each day, buyers can afford to be choosy and consider only houses that show well from the street. That means sellers now have just a few seconds to make a first impression, capture interest and draw buyers inside.</span></p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"><p style="margin: 0in 0in 0pt" class="MsoNormal">Confirming just how important curb appeal is to hooking new owners, JELD-WEN, a leading window and door manufacturer, discovered in a recent survey of real estate agents that 82 percent have had potential buyers decline to look at the interior of a home based on the exterior appearance.</p><p style="margin: 0in 0in 0pt" class="MsoNormal"> </p><div style="text-align: center"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="282"><param name="movie" value="../images/banners/8c.swf" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="../images/banners/8c.swf" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="282"></embed></object></div>  <p style="margin: 0in 0in 0pt" class="MsoNormal">"In today’s competitive market, buyers want upgrades, like windows and doors, that create visual appeal," says Elizabeth Souders, product marketing manager for JELD-WEN. "A home must present itself favorably in a quick snapshot. The real estate agent survey shows that without strong curb appeal, buyers might not even consider looking inside the home."</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">Upgrading curb appeal is proving to be a good investment when selling a home. According to the National Association of Realtors (NAR), window and door projects mostly pay for themselves at closing. Typically, homeowners can expect between an 81 to 88 percent return on window upgrades, the NAR said. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>Top Five Curb Appeal Tips</strong></p>  <p style="margin: 0in 0in 0pt" class="MsoNormal">In addition to obvious touches like a new coat of paint or fixing cracks in the pavement, updating windows and doors is an ideal first step in boosting a home’s image. Whether owners are listing a home for sale, or simply want to increase their home’s stature in the neighborhood, JELD-WEN suggests these five tips to increasing curb appeal:</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>1. Stay true to style</strong>: Upgrades should fit in with a home’s architectural style. For example, JELD-WEN says contemporary homes call for windows and doors with clean lines and simple profiles, while traditional homes such as Craftsmans or Colonials are better matched with windows and doors featuring appropriate divided lite designs. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>2. Add details</strong>: Custom features are a great way to achieve one-of-a-kind looks that stand out. Adding a doorknocker, speakeasy, decorative glass or metal accents to an upgraded front door can give an Old World home a heightened level of charm to catch a buyer’s eye. New house numbers and porch lights also provide a fresh look for entry areas.</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>3. Remember the garage</strong>: The most prominent exterior feature in many homes is the garage door, so this upgrade goes a long way toward elevating curb appeal. JELD-WEN is seeing many homeowners ordering garage doors complete with window inserts, metal accents and hardware to match the main entry door for a coordinated appearance. </p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>4. Dress the yard</strong>: Make sure the house is the first thing potential buyers see, not overgrown hedges or dead grass. Hire a gardener to spruce up the landscaping and add colorful touches like seasonal flowers, decorative rocks or bubbly water fountains. Shaping bushes and curving lawn borders can shake up a tired front yard.</p>  <p style="margin: 0in 0in 0pt" class="MsoNormal"><strong>5. Coordinate color</strong>: Color, when done right, sells. Doors and windows give homeowners ideal opportunities to infuse color into their curb appeal without having to paint. For example, JELD-WEN’s Custom Wood windows come with 41 standard exterior metal clad color choices, meaning a homeowner can select hues such as Redwood or Dark Ivy to match surrounding natural elements.</p><p style="margin: 0in 0in 0pt" class="MsoNormal"> </p><div style="text-align: center"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="282"><param name="movie" value="../images/banners/8b.swf" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="../images/banners/8b.swf" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="282"></embed></object></div>  <p style="margin: 0in 0in 0pt" class="MsoNormal">For more information on garage door materials and trends, visit <a href="http://www.jeld-wen.com/">www.jeld-wen.com</a>  or call (800) 877-9482.</p>  <p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt">Courtesy of ARAcontent</span></p></span>