Paint Color Choices: The Psychological Impact

by | Jun 26, 2009 | 2, 3, Articles

<p><strong><font size="3" color="#800000">Paint Color Choices: The Psychological Impact</font></strong> <font size="2"> </font></p><p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt">(HIT) – The words “paint” and “personality” aren’t often used together, but they certainly could be. Studies show that paint and room color can have an effect on the body and mind", states Debbie Zimmer, color and decorating expert with the Rohm and Haas Paint Quality Institute at http://www.paintquality.com. “By understanding the impact of color, consumers can better incorporate the hues that help create the desired living space mood and setting that best suits their family and personal lifestyle.”</span> </p><p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"><img src="../images/343.jpg" border="0" alt="Courtesy of the Rohm and Haas Paint Quality Institute" title="Courtesy of the Rohm and Haas Paint Quality Institute" width="300" height="393" /></span></p><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"><p style="margin: 0cm 0cm 0pt" class="MsoNormal">When repainting a room, here are some simple guidelines you should know about the hues you might use:</p>  <p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpFirst"><span style="font-family: Symbol"><span>·<span style="font: 7pt ‘Times New Roman’">      </span></span></span><span></span><strong>Red</strong> packs a wallop, physiologically speaking, increasing blood pressure, heartbeat and energy in most people. It instills feelings of intimacy and passion. Red also increases the appetite, which explains why it is used so often in restaurants, and why it can be a good choice for a formal dining room.</p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpFirst"> </p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"><span style="font-family: Symbol"><span>·<span style="font: 7pt ‘Times New Roman’">      </span></span></span><span></span><strong>Orange</strong>, like red, tends to warm a room, but in a more friendly and welcoming way. As a result, paints in various shades and tints of orange work well in living rooms and family rooms.</p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"> </p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"><span style="font-family: Symbol"><span>·<span style="font: 7pt ‘Times New Roman’">      </span></span></span><span></span><strong>Yellow</strong> is also warm and welcoming, but it is more attention getting than either red or orange. For this reason, it is a good paint color to use in poorly lit foyers or dark hallways.</p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"> </p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"><span style="font-family: Symbol"><span>·<span style="font: 7pt ‘Times New Roman’">    <strong>  </strong></span></span></span><span></span><strong>Blue</strong>, which is part of the cool color palette, makes us feel calm and tranquil, so it is ideal for use in bedrooms. But since blue works as an appetite suppressant (perhaps because there are few blue foods) it is not the best option for a dining room… unless you’re on a diet.</p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"> </p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"><span style="font-family: Symbol"><span>·<span style="font: 7pt ‘Times New Roman’">     <strong> </strong></span></span></span><span></span><strong>Green</strong> is another relaxing color that is much more versatile than blue. Light greens are ideal for bedrooms and living rooms; midtones are good for kitchens and dining rooms (many foods are green). Also, because green is calming, it is often used in hospitals, workplaces and schools.</p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpMiddle"> </p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpLast"><span style="font-family: Symbol"><span>·<span style="font: 7pt ‘Times New Roman’">     <strong> </strong></span></span></span><span></span><strong>Violet</strong> is a tricky color, psychologically speaking. Many adults dislike purples, but are fond of the rose family, which can work in many rooms, including dining rooms, bedrooms and libraries. Young children, on the other hand, respond favorably to violet, so this color can be used successfully in children’s bedrooms and play areas.</p><p style="margin: 0cm 0cm 0pt 18pt" class="MsoListParagraphCxSpLast"> </p><div style="text-align: center"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="425" height="282"><param name="movie" value="../images/banners/10b.swf" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="../images/banners/10b.swf" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="425" height="282"></embed></object></div><strong> </strong> <p><strong><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt">Courtesy:</span></strong><span style="font-size: 10pt; line-height: 200%; font-family: ‘Verdana’,’sans-serif’; letter-spacing: 1pt"> Home Improvement News and Information Center</span></p></span>